Yggdrasil Unveils Reflex Gaming as New YG Masters Member

Yggdrasil Unveils Reflex Gaming as New YG Masters Member


Slot machine maker and online casino games developer Reflex Gaming has become the latest member of Yggdrasil’s flagship YG Masters program.

Reflex Gaming’s membership in the program has secured the company with access to Yggdrasil’s GATI standardization technology as its go-to market interface to ramp up its global growth strategy.

Founded all the way back in 2004, Reflex Gaming is widely regarded in the gambling industry as the largest indie supplier of gaming machines in the United Kingdom.

The company boasts a vast portfolio of in-house intellectual property, including some of the most popular digital land-based gaming content in the UK and the Netherlands with well over 4,500 gaming machines that are connected to its Slingshot platform.

Latest Major YG Masters Member

Reflex Gaming has become the latest major gambling content provider to join YG Masters by Yggdrasil. The program includes a host of some of the world’s most innovative independent creators of content for the digital gambling industry.

YG Masters enables game makers to craft and distribute some of the best performing gaming titles using Yggdrasil’s technology and global network of partners. Focused on game development and distribution, YG Masters is one of the three core value propositions offered by Yggdrasil’s new Publishing arm, which the iGaming content provider launched early this year.

The other two core propositions are YG Franchise, focused on platform IP licensing, and YG Game IP, focused on game IP licensing.

As mentioned above, by joining YG Masters, Reflex Gaming will be able to benefit from Yggdrasil’s GATI standardization technology. GATI is a preconfigured, regulation-ready development toolkit that enables gaming studios to create and deliver their content to interested parties around the world.

All Yggdrasil partners that are integrated to GATI are able to cross-sell their games to any Yggdrasil Franchisee and to thus rapidly scale distribution and boost revenue opportunities.

News about Reflex Gaming joining YG Masters emerge shortly after Yggdrasil announced earlier this month that Malta-licensed casino game development studio True Lab has joined the program.

”A Company We Have Admired for Many Years

Commenting on Reflex Gaming joining their YG Masters program, Yggdrasil Head of Partner Strategy and Sourcing Stuart McCarthy said that the game development studio “is a company we have admired for many years” and that “it is great to be able to partner together via our award-winning YG Masters program.”

Mr. McCarthy went on to say that this partnership will enable Reflex Gaming to fully achieve their global growth potential across a host of new markets” as well as across verticals beyond the digital land-based sector, including online and mobile.

Reflex Gaming CPO Mat Ingram added that they are excited to join YG Masters and that the integration of Yggdrasil’s GATI toolkit would provide his company with a huge opportunity to “both scale and extend our business operations into several new and exciting areas, channels, and markets in a highly efficient and effective manner.”

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