VSiN, BetMGM Team Up for New Sports Betting-Focused Show
VSiN, The Sports Betting Network, today announced that it has teamed up with BetMGM in a move that will see the popular sports betting-focused Internet television outlet launch the Betting Across America show.
The recently signed multi-year partnership between VSiN and BetMGM, which also includes a major cross-platform marketing investment from the wagering operator, will combine “unmatched industry expertise and insight” to deliver a first-of-its-kind show that provides “the most authentic sports betting data and analytics available.”
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BetMGM is the sports betting brand of Las Vegas casino powerhouse MGM Resorts International. It was created as part of Roar Digital, the New Jersey-based joint venture MGM formed with British gambling company GVC Holdings in 2017. The brand operates in several states where sports betting is legal.
As part of its extended partnership with BetMGM, VSiN will broadcast its new Betting Across America show live from BetMGM Sportsbooks across the nation as well as from studios in the largest US wagering markets, pending regulatory approval.
The show will air on weekdays from 3-5 pm ET/noon-2 pm PT beginning August 31 and weekends from 1-3 pm ET/10-noon PT starting September 5.
BetMGM oddsmakers and sports betting experts will be joining VSiN’s hosts live to deliver their unique perspectives as the odds and lines move at BetMGM’s sportsbooks around the US.
Betting Across America’s hosts will include former NBC Sports host Tim Murray, former NFL player and Las Vegas legend Mike Pritchard, and former journalist and renowned sports bettor James Salinas, among others.
Delivering the Most Credible Information
Commenting on their partnership with BetMGM, VSiN Founder and CEO Brian Musburger said that their mission has always been to deliver “the most credible information and odds” on all sporting events and to thus help bettors make more informed wagering decisions.
Mr. Musburger went on that their alliance with BetMGM will provide an unprecedented insight into its sportsbooks across the country and will deliver access to new levels of data to their fast-growing audience.
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Matt Prevost, Chief Marketing Officer at BetMGM, added that VSiN has been “a great media partner” for the sports betting operator and that they are looking forward to continuing to work together and produce engaging sports betting-oriented content.
Mr. Prevost also noted that by providing their partner with access to their BetMGM Sportsbooks around the country, “there will be no shortage of interesting story lines and excellent opportunities for betting enthusiasts and sports fans to get an inside peek.”
BetMGM currently operates physical sportsbooks and betting apps in New Jersey, Nevada, Colorado, Indiana, and West Virginia. The operator is set to expand its presence across the US as it awaits regulatory approval and as more states embrace sports betting and its potential.
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