Soft2Bet Set to Gamify Sports Betting with Rabona Sportsbook

Soft2Bet's AlfCasino Lands in Japan amid Global Expansion Campaign


Online casino and sports betting operator Soft2Bet has recently debuted Rabona, the latest sportsbook brand to join its rapidly growing portfolio that already includes a significant number of casino and wagering operations.

Rabona, named after the popular football skill that can be found in some of the world’s best footballers’ bag of tricks, was the sixth sports betting brand to go live under the Soft2Bet umbrella.

The new operation arrives with an industry innovation and intention to revolutionize the way sports betting is perceived. Rabona features a unique in-built gamification tool that enables bettors to collect cards with popular football teams and players. The feature is available to customers who earn the necessary amount of points by placing bets on the website.

The sports betting newcomer is built around and powered by proprietary technology and can also be saved on desktop as a standalone application.

Rabona is currently available in English, Portuguese, German, Finnish, French, Hungarian, Italian, Norwegian, Polish, and Russian languages, but more will probably be added as the brand grows and gains market exposure.

As mentioned above, it is the sixth sports betting brand in Soft2Bet’s arsenal and joins the operator’s wide portfolio of online gambling operations, including the likes of Malina Casino, CampoBet, Zulabet, Wazamba, YoYo, and Nomini, among others.

A Ground-Breaking Project

Of their newest brand, Soft2Bet CEO Boris Chaikin said that they are thrilled to roll out Rabona and described the operation as “a ground-breaking new brand designed with sports fans in mind.”

Mr. Chaikin went on that the experience offered by Rabona is based on “cutting-edge gamification features, stunning aesthetics, and a user-friendly interface.”

Headquartered in Cyprus, Soft2Bet and its own affiliate program 7StarsPartners are growing rapidly and gaining foothold in the competitive iGaming and online sports betting marketplace. Through its many brands, the operator offers exclusive in-house gaming titles as well as content by some of the world’s most popular iGaming studios and providers. Its portfolio includes jackpot slots, branded slots, live casino products, and sports betting products.

Soft2Bet currently manages more than 15 online casino brands that boast a portfolio of more than 1,000 casino games by over 69 providers. The company says it has more than 100,000 active gamblers and more than 3,000 who promote its offering.

Soft2Bet is currently licensed in Curacao, Malta, and Sweden. Earlier this month, it obtained authorization to launch its YoYo Casino and CampoBet brands in the Swedish online gambling market. It anticipates to secure more licenses in 2020 as part of its strategy to expand its regulated presence across Europe.

Last week, the company also revealed that its expansion plans go well beyond Europe. Soft2Bet announced that it would enter Japan’s iGaming market with its space-themed AlfCasino that will offer a suite of slot and table games as well as Live Casino titles by Evolution Gaming to Japanese players.

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