The company announced Thursday that it is gearing up preparations for the debut of the Cadabrus online casino operator brand. The new operation will provide iGaming services under a license from the Malta Gaming Authority.
The soon-to-go-live website will be welcoming players with a charming rabbit mascot who loves tricks and all things magic. The new online casino will offer immersive gamification features that will be available for customers to purchase from the shop as they look to unlock new levels by collecting achievements.
The magic-themed casino with its gamification features joins Soft2Bet’s already hefty portfolio of online gaming and sports betting brands. The company’s portfolio currently comprises more than 20 casino and sportsbook websites.
Cadabrus is set to be launched amid celebrations for Soft2Bet’s fourth anniversary. The company was formed in 2016 and it was that year again when it launched its first iGaming brand, Malina. Aside from rolling out more than 20 gambling websites since then, Soft2Bet has reached a multitude of other important milestones, including the integration of 50 online casino game suppliers and 60 payment providers and the development of proprietary sportsbook technology.
The company has also obtained licenses from the likes of the Malta Gaming Authority and the Swedish Gambling Authority and has integrated its own full marketing and affiliate suite, including its affiliate program 7Stars Partners.
New Brand Continues Track Record of Delivering Experience that Stands Out from the Crowd
Commenting on the launch of Cadabrus, Soft2Bet CEO Boris Chaikin said that with the brand’s “world class gamification features, an immersive theme, and a diverse plethora of engaging games to match, it’s a brand that continues our track record of producing products that stand out from the crowd.”
The launch of Cadabrus follows the recent debut of another Soft2Bet-powered brand – Irokobet. Irokobet opened its doors to online gambling customers in August. The brand offers both online casino and sports betting experience to further complement Soft2Bet’s portfolio.
Irokobet offers a selection of online casino titles, live casino games, virtual sports products, and an immersive sportsbook. The brand is primarily focused on New Zealand and several fast-growing African markets.
Aside from launching new online casinos and sports betting sites, Soft2Bet’s growth plans also include obtaining more licenses that will pave the way for the company to enter new markets with its portfolio. It said that it is on track to secure more permits within the European Union in the coming months.