Soft2Bet Brands Add MiFinity eWallet to Payment Methods

Online casino and sports betting operator Soft2Bet has teamed up with payment services provider MiFinity to deploy the MiFinity eWallet solution across its portfolio of brands.

Soft2Bet operates a multi-brand portfolio that currently features 17 online casinos and sportsbooks, including the innovative Nomini product and new but already quite popular sports betting brand Rabona, named after the innovative football trick.

As part of its recently signed partnership, Soft2Bet has added the MiFinity eWallet as a payment option across its many brands. The online payments solution is available in many languages and across many markets where Soft2Bet services customers.

MiFinity is a global payment services provider with more than 18 years of experience in the field and an ever-growing network partners. The company is licensed by the UK Financial Conduct Authority and certified by Union Pay International.

MiFinity recently launched its eWallet solution. The product is targeted at the online gambling, travel and eCommerce industries. It is fast and simple and provides a safe and secure way for customers to move funds. Multiple payment options in different currencies are available via the MiFinity eWallet.

With the newly added solution, customers of Soft2Bet’s online casinos and sportsbooks will be able to perform transactions with multiple local payment options that support deposit, withdrawal, and transfer functionalities in different currencies.

Offering Customers Best Possible Experience

Commenting on their partnership with MiFinity, Soft2Bet Chief Commercial Officer Alberto Pittoni said that launching their new partner’s eWallet across their brands will provide players “with a range of options to deposit and cash out their winnings.”

Mr. Pittoni went on to say that providing their customers with “the best possible user experience is paramount” and that offering a “vast array of local payment solutions” in addition to a range of the best content on the market “is key to our rapid development.”

MiFinity Chief Product Officer Michael McDevitt commented that they are very excited to launch their new eWallet solution across Soft2Bet’s brands and that the launch has happened after months of hard work by all involved parties.

Of their new partner, Mr. McDevitt said that Soft2Bet are a global gambling industry player with strong brands, “which complements our shared vision and growth strategy nicely.” The official went on that they look forward to building momentum for their platform across all Soft2Bet-operated brands.

Soft2Bet recently celebrated another big milestone that would help it grow and cement its footprint in the competitive online gambling industry. The company announced that it has entered the lucrative Indian iGaming market with four of its brands.

Soft2Bet launched its Wazamba, Rabona, Nomini, and Campobet brands in India. The operator also unveiled plans to take the rest of its operations live in the Indian market in the near future.

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