Relax Gaming Signs Content Distribution Deal with SYNOT Games
Online casino games aggregator and supplier Relax Gaming has further expanded the offering available on its platform with a recently clinched deal with iGaming content maker SYNOT Games.
SYNOT Games is part of retail and online casino games distributor SYNOT Group. Under the terms of its alliance with Relax Gaming, SYNOT Games has provided its new partner with access to its entire portfolio of gaming titles.
Relax Gaming has thus boosted its content library with more than 50 HTML5 titles, including SYNOT Games’ latest releases Rock n Roll Roosters, Wild Blooms, and Sync Spin.
SYNOT Games will benefit from this deal by getting a fast and effective route to market and ever-growing distributional reach among tier-one online gambling operators that are part of Relax Gaming’s extensive network of clients.
Relax Gaming’s recent partnership falls under the major provider’s Powered By program for commercially independent partners. SYNOT Games is the latest of a host of iGaming content developers to have joined the program in recent months.
Relax Gaming noted that the expansion of its Powered By program, along with the rapid growth of its Silver Bullet content delivery stream, which includes commercially represented iGaming studios, have contributed to “a period of rapid growth for the company.” Relax Gaming celebrates its 10th anniversary this year.
Elevating the Range of Quality Content Available
Commenting on their partnership with SYNOT Games, Relax Gaming CPO Simon Hammon said that their new partner has quickly established itself as a company that develops “original online slots with high playability and attractive visuals that appeal to a variety of players.”
Mr. Hammon went on to say that the addition of SYNOT Games’ portfolio to their platform will elevate the range of quality content they offer to their partners and that they look forward to assisting the casino games maker to grow its market presence.
SYNOT Games CEO Ivan Kodaj said that teaming up with Relax Gaming “offers great opportunity for growth as we look to continue raising awareness of our brand” among leading online casino operators and reach new playing audiences.
Mr. Kodaj praised their partner for its reputation for “fairness and positive business relationships” and noted that the “flexibility and speed” offered by its distribution platform “is second-to-none and promises to be significantly beneficial in supporting our continued development of high-quality iGaming entertainment.”
News about Relax Gaming’s partnership with SYNOT Games emerge days after the content aggregator announced a deal to integrate with fellow casino aggregation platform WeAreCasino. The partnership will see Relax Gaming’s proprietary gaming titles, including Temple Tumble, Snake Arena, and Money Train, go live on WeAreCasino’s B2B platform.
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