Relax Gaming Content to Go Live with GVC Brands
Online casino content aggregator and supplier Relax Gaming has named GVC Holdings as its latest operator partner in a deal that will significantly enhance the iGaming provider’s presence across multiple markets.
Under the terms of a recently inked content supply deal, Relax Gaming will soon be able to launch its proprietary slots with GVC’s market leading online casino brands. Top performers from the provider’s library including Temple Tumble, Money Train, and Snake Arena will thus become available to GVC’s players.
The deal also covers a selection of online casino titles from Relax Gaming’s vast library of content from third-party developers and providers.
GVC holds licenses to provide B2C iGaming services in more than 20 different countries. Its portfolio of brands includes bwin, Sportingbet, Ladbrokes, Coral, and partypoker, among others.
Aside from going live across the gambling operator’s brands, Relax Gaming’s content will also feed into GVC’s B2B services which it provides to a number of iGaming operators servicing players from around the world. Danish gambling operator Danske Spil will be the first GVC client to benefit from the latter group’s partnership with Relax Gaming.
Relax Gaming said that thanks to GVC’s huge international distribution presence the iGaming supplier will be able to extend its global reach significantly and “build on its consistent commercial success.”
Latest of a Host of Operator Partnerships
The deal with GVC was the latest of a series of partnerships Relax Gaming has recently signed with online gambling operators. Last week, the provider announced a supply deal with UK-focused online casino and bingo operator MrQ.
Of teaming up with GVC, Relax Gaming CCO Daniel Eskola said that they are delighted to have signed a deal with “one of the most well-respected names in the gambling industry with years of experience in the sector.”
Mr. Eskola also noted that the GVC partnership came amid “an incredibly busy year” for Relax Gaming as the provider continues to expand its client network with top-tier operators and that they look forward to offering their proprietary and aggregated third-party content with an even wider audience through their GVC alliance.
GVC Commercial Director Paris Anatolitis added that they aim to provide their customers with the “most cutting-edge and innovative content” and deliver the industry’s “premier gaming experience.”
The GVC official also pointed out that they are “absolutely delighted” to have teamed up with Relax Gaming and that they are confident in the success of the provider’s games with their players.
Relax Gaming celebrates its 10th anniversary this year. The company is licensed and certified in a number of jurisdictions and supplies its partners with an ever-growing library that currently comprises over 1,000 proprietary and third-party studio titles through a quick and simple integration.
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