Push Gaming Expands Reach with Genesis Content Delivery Deal
Online slots supplier Push Gaming has teamed up with Genesis Global to deliver its games portfolio to the online casino group.
The integration of content was carried out via Relax Gaming. As a result, Genesis players across the company’s multi-brand portfolio can now access popular Push Gaming titles such as Jammin’ Jars, Wild Swarm, and Fat Rabbit.
Genesis’ portfolio comprises Casino Gods, Kassu, and flagship Genesis brand, among others. The company is licensed by the UK Gambling Commission, the Malta Gaming Authority, and the Swedish Gambling Authority, which means that its online casinos are available in some of the largest and most lucrative markets.
And Push Gaming’s partnership with Genesis paves the way for the content supplier to further expand the reach of its titles across these key markets.
Push Gaming’s content supply deal with Genesis is the latest of a series of such partnerships announced by the provider in recent months. In April, the company announced that it has integrated its games portfolio with tier-one operators William Hill and GVC, which manages a formidable list of leading online gaming brands in a number of big and emerging markets.
Delighted to Be Part of Market-Leading Portfolio
Of their integration with Genesis, Push Gaming CEO James Marshall said that the casino group offers some of the most popular online casinos in the UK and other regulated markets and that “success in part has been down to the great range of slots games offered.”
Mr. Marshall went on to say that they are delighted to have become part of a market-leading portfolio and that they believe their slots library will be a big hit with Genesis players “looking for wan entertaining and exciting experience.”
Genesis Global CEO Ariel Reem added that they are proud to be able to offer their players “one of the most exciting and varied game portfolios in the market which has been further strengthened with the addition of Push Gaming.”
The Genesis CEO went on to say that Push Gaming “is responsible for some of the most successful online slots” currently and that they expect the supplier’s titles to be just as popular with their players.
Push Gaming has had important several months as the company has been looking to transform from a boutique slots developer into a full-service supplier of content and services for the iGaming industry.
The acquisition of Game Server Integrations in January was the first major step into that transformation. The deal enabled Push Gaming to scale up delivery of its content to operator partners.
It was in January again when the company obtained licenses from the UK Gambling Commission and the Malta Gaming Authority that would help it to further expand the reach of its content to wider gambling audiences.
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