Pragmatic Play to Venture into New Vertical with Virtual Sports Titles

Pragmatic Play, just as the whole iGaming industry, is gearing up preparations for the upcoming ICE London, one of the biggest events on the global gambling conference calendar.

At Stand N8-120, the online casino content provider will display the newest additions to its multi-product portfolio that are set to be released over the course of the year and become available with Pragmatic Play’s operator partners and across content aggregation platforms.

News emerged earlier this week that Pragmatic Play would look to strengthen its foothold in particular major markets with the roll-out of language-dedicated roulette tables that would join the provider’s rapidly growing Live Casino range.

Pragmatic Play is set to unveil the three new roulette tables – Roulette Russia, Roulette Germany, and Roulette Italy – during ICE London, which will take place between February 4-6 at ExCel London.

Aside from the new roulette products, conference delegates will also be able to get a first look at the content provider’s new Asian Live Casino studio. The 2019 edition of ICE London was exactly where Pragmatic Play first announced that it would venture into the lucrative Live Casino sector.

While the company has been paying quite a lot of attention on growing and improving its Live Casino offering, it has also been expanding its other product ranges.

Peaky Blinders Slot Teaser

Pragmatic Play last week announced that it has partnered gaming content creator Endemol Shine Gaming, a division of global content creator, producer, and distributor Endemol Shine Group, for the rights to produce gaming titles for hit BBC drama series Peaky Blinders.

The first Peaky Blinders game will be an online slot and will be released in the coming months. Pragmatic Play will reveal a teaser of this first game during ICE London.

As part of its strategy to be a truly multi-product supplier, Pragmatic Play will soon venture into another sector of the global gambling industry – Virtual Sports. Its first Virtual Sports products are set to be unveiled soon to join the company’s existing portfolio that includes online slots, Live Casino, and bingo.

The first Virtual Sports titles that will form the newly created range will include Horse Racing, Penalty Shooting, and Fantastic League. Pragmatic Play will provide more information about its Virtual Sports offering during the upcoming ICE London.

Commenting on their participation in one of the biggest conference events of the year, Pragmatic Play Head of Marketing Roxana Nazalu said that “ICE is already a highly anticipated event in the iGaming industry, but the launch of a new vertical on our side makes it even more exciting.”

Ms. Nazalu went on that the addition of a new vertical will certainly “drive traffic to our stand, opening doors for new partnerships and bolstering up our position as a multi-product supplier.”

Source: Pragmatic Play To Show Off New Product Offering During Ice London

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