Playtech to Launch Native-First Products Ahead of Apple’s New Gambling App Rules
Playtech has announced that it would release a whole line of native-first products to bring its offering in line with the recent changes to Apple’s App Store guidelines relating to the publication of gaming and betting apps.
The App Store’s revised policies are set to take effect on September 3, which means that gambling companies have until then to ensure that their offering is fully compliant with the new guidelines. If they fail to do so, they risk having their apps wiped out from the store.
In June, Apple’s App Store posted important updates of clause 4.7 of its guidelines. The updated guideline now reads that HTML5 games “distributed in apps may not provide access to real money gaming, lotteries, or charitable donations” and that “this functionality is only appropriate for code that’s embedded in the binary and can be reviewed by Apple.”
In other words, gambling operators can no longer repackage their websites via HTML5 technologies and upload these on the App Store. Gambling apps must now include a native functionality, that is all aspects of a gaming or betting app must be native to iOS.
Playtech has been offering its clients a native casino app for more than three years now, but has said that it would now look to expand its native-first product portfolio to respond to the growing demand for native products.
Playtech’s New Products
In a press release from earlier this week, the gambling technology provider said that its new native-first product line includes fully native online casino content and natively compiled games. The new products will also allow Playtech’s clients to easily build native apps through a Software Development Kit that would lift the burden of “the cost and risk of extensive investment in additional software developers.”
Commenting on their recent announcement, Peter Mares, CTO of Playtech Games Innovation Labs, said that the changes in the App Store guidelines have created one more “Apple-shaped hoop” for gambling operators to jump through.
Mr. Mares added that as an iGaming industry veteran, Playtech understands that in order for its clients to succeed, they need some help from the provider in order to be able to continue to operate as usual. This is why Playtech has unveiled its native-first product line that, among other things includes “fully native gaming content and natively compiled games,” the official also pointed out.
Founded in 1999, Playtech has been among the longest running providers of technology and content for the online gambling industry. Aside from B2B services, Playtech also provides B2C services directly to gambling customers.
Last year, the company finalized the acquisition of Italian sports betting and gaming operator Snaitech and now directly owns and operate the leading Italian digital and retail gambling brand Snai.
It emerged earlier this month that Playtech is set to expand its presence in the regulated Portuguese market through a recently signed deal with local operator CasinoSolverde. Under the terms of the agreement, CasinoSolverde would deploy Platyech’s IMS player management platform and would take advantage of the provider’s data-driven tools and capabilities.
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