PartnerMatrix to Boost Dafabet, Nextbet Gambler Acquisition Efforts

Provider of solutions for the global gambling industry EveryMatrix announced today a new partnership with AsianLogic, the operator of major sports betting brands Dafabet and Nextbet.

Under the terms of the recently penned agreement, EveryMatrix will deliver its PartnerMatrix solution to AsianLogic to help the operator attract offline gamblers and expand the customer base of its major brands.

PartnerMatrix is an affiliate management and agent system solution that provides operators with intuitive and easy to integrate and manage software for efficient player acquisition.

PartnerMatrix’s affiliate software helps operators manage their entire affiliate program. The affiliate system is fully intuitive and customizable, offers multiple languages and currencies, and is easy to integrate and navigate through.

EveryMatrix’s PartnerMatrix division also offers an agent system which is designed to enable sports betting and casino operators to create easily manageable and customizable agent network worldwide. The agent system provides for the creation of an agent hierarchy and can be tailored to each individual operator’s needs.

Under its recently signed deal with EveryMatrix, AsianLogic will retain control over incoming wagers while managing its agent network by using real-time risk data, while assigning agents to promote its Dafabet and NextBet businesses.

As its name suggests, AsianLogic is primarily focused on providing gambling products in the Asia-Pacific region. The company operates some of the most popular online gambling brands in the region, some of which boast market presence of more than a decade. For instance, its flagship Dafabet operation has been part of the Asia-Pacific gambling market since 2004.

An Important Win

Commenting on their agreement with EveryMatrix, AsianLogic Marketing Director Nikos Diakoumopoulos said that they are delighted to be able to be working with “a company with great expertise in the industry” and that they believe their partnership will “be a greatly successful one.”

PartnerMatrix CEO Levon Nikoghosyan added that “signing with AsianLogic to cater for two of their biggest brands, […], is an important win for our team” and that they are proud to “see large operators entrusting our software and the management of their valuable agent networks.”

The PartnerMatrix solution, which is supported by its two pillars – an agent system and affiliate management software – has so far been deployed by 80 online sports betting and casino operators, helping them reach more than 33,000 affiliates and 7 million gambling customers from all over the world.

EveryMatrix is among the very few industry representatives to be offering their clients a complete affiliate marketing and agent management system in the form of a unified and stand-alone solution.

PartnerMatrix is part of EveryMatrix’s diverse catalog, which also includes a casino content aggregator and integration platform, a bonusing engine, a fully managed sportsbook and related sports data solutions, and a payment processing product.

Each of EveryMatrix’s solutions can work together as an entire, all-encompassing platform or as stand-alone products.

Source: PartnerMatrix to power AsianLogic’s Dafabet and Nextbet brands with agent system

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