ORYX Grows Presence in Colombian Market with FullReto.co Integration
ORYX Gaming is cracking further into the Colombian online gambling market with the recent launch of its full turnkey solution with FullReto.co, the interactive business of Colombian casino operator Grupo Vinnare.
Under the terms of a recently penned deal with Grupo Vinnare, ORYX Gaming has agreed to supply its complete turnkey solution, which includes its iGaming platform, its proprietary sportsbook, and a wide-ranging library of online casino content.
The games include in-house crafted titles by ORYX as well as content by third-party suppliers such as Gamomat, Amatic, Microgaming, EGT, MGA Games, and iSoftBet, among others. All games are delivered via ORYX’s content aggregator ORYX Hub.
Grupo Vinnare is one of the largest operators of brick-and-mortar gambling locations in Colombia. The company currently runs more than 250 facilities across the country.
Following the reorganization of the Colombian gambling market and the regulation of online gambling in 2016, Grupo Vinnare became the 16th operator to receive a license for the provision of online casino-style games and sports betting on the territory of the Latin American country. The company obtained its permit from Coljuegos, Colombia’s gambling authority, this past September.
Aside from more than 8,000 casino games, FullReto.co has also gained access to a set of promotional tools such as leaderboards, jackpots, tournaments, and achievements through ORYX’s content aggregation platform.
Expansion of Colombian Footprint
The deal with Grupo Vinnare and its online gambling arm enables ORYX to expand its footprint in the Colombian iGaming market. The company originally entered that marketplace in 2018 through a deal with Wplay.co, the holder of the first license issued by Coljuegos under Colombia’s new regulatory regime.
Commenting on their latest milestone, ORYX Gaming Managing Director Matevz Mazij said that the FullReto.co partnership has significantly grown their presence in Colombia and Latin America, and that they believe the Colombian market holds “great potential for us business-wise.”
Mr. Mazij added that their turnkey solution “provides Grupo Vinnare with all the tools and features they need for a smooth and successful start of the online operation and offers their customers an exciting betting and gaming experience.”
FullReto.co General Manager Juan Pablo Barahona commented that their partnership with ORYX has provided them with “a comprehensive solution” that delivers all the elements they need to offer top gaming and betting experience while “being fully compliant.”
The ORYX iGaming platform allows operators that harness it to manage their product suite with a single account and wallet. The platform is fully complaint with Colombian regulation and enables operators to set up their financial and reporting processes as mandated by the country’s regulatory framework.
Last week, ORYX announced that it would be able to expand its presence in Croatia, another market it has enjoyed growth in. The company has agreed to supply content to locally licensed operator Favbet through its ORYX Hub content aggregator. Favbet, which operates retail betting facilities in Croatia, is set to launch its online business in that market in early 2020.
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