ORYX Gaming Expands in Croatia with Favbet Supply Deal
Provider of content and software solutions for the online gambling industry ORYX Gaming is poised to strengthen its Croatian foothold through a deal that will see it provide a selection of casino games to Favbet.
Founded in 1999, Favbet is among the veterans in the online gambling space. The company, which hails from Ukraine, also operates betting shops in several European countries.
The bookmaker actually boasts significant retail betting presence in Croatia, but is gearing up preparations to tap into the country’s iGaming space.
Under the terms of the deal between ORYX and Favbet, the operator will gain access to the supplier’s full RGS portfolio, which includes proprietary content from ORYX Gaming, Kalamba Games, and Gamomat as well as titles from third-party providers that are available on ORYX’s content aggregator ORYX Hub.
The partnership with ORYX comes ahead of the anticipated launch of Favbet’s online gambling business in Croatia in early 2020. The operator first revealed plans to tap into the country’s iGaming market and build on its retail success this past spring.
As for ORYX, its latest commercial deal will help it enhance its presence in Croatia where it has already been working with two other locally authorized operators. The provider has previously penned partnerships with Arena Casino and Supersport to supply content to the two operators.
A Significant Market
Commenting on their Favbet deal, ORYX Gaming Managing Director Matevz Mazij said that Croatia “is fast establishing as a significant market in our expansion strategy and this deal with Favbet underlines the popularity of our portfolio with local players.”
Mr. Mazij added that they are looking forward to supporting Favbet’s entry into the online gaming space of Croatia by providing a selection of games that will assist the operator as it launches its new casino operation and seeks to gain and retain Croatian players.
Marko Matijevic, Head of Online at Favbet, said that ORYX’s content aggregator “offers one of the most advanced portfolios on the market” and that it will no doubt serve them well as they expand into the iGaming vertical.
Mr. Matijevic added that “not only [ORYX’s platform] does offer seamless integration via a single account, but it provides us with tools that enable us to effectively manage the entire product suite,” which is adapted to be fully compliant with Croatian gambling rules and regulations.
To boost its Croatian expansion effort, Favbet tapped earlier this year FC Barcelona midfielder and Croatian national football team vice-captain Ivan Raitic as its new brand ambassador. The two-year partnership between the footballer and the gambling operator includes both online and offline marketing campaigns that are aimed to support Favbet’s Croatian and Romanian expansion and to further popularize the bookmaker in its domestic Ukrainian market.
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