Mobile-First iGaming Studio Jelly Joins Yggdrasil’s YG Masters Program

Mobile-First iGaming Studio Jelly Joins Yggdrasil’s YG Masters Program


Fast-growing games developer Jelly has joined Yggdrasil’s YG Masters program to gain access to its partner’s GATI technology that was crafted to accelerate value creation and global distribution among those using it.

Launched earlier this year, Jelly is a mobile-first developer of content for the digital gambling industry. The company joins Yggdrasil’s rapidly growing YG Masters program that has already attracted a wide number of studios.

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YG Masters was launched as part of Yggdrasil’s continued effort to provide independent iGaming studios with the opportunity to design, develop, and distribute high-quality content by benefiting from Yggdrasil’s global network of clients, advanced technology, promotional tools, and industry expertise.

Joining YG Masters, Jelly will gain access to Yggdrasil’s GATI technology which enables game makers to employ a preconfigured, regulation-ready, standardized development toolkit and thus craft cutting-edge content. The technology also provides developers with a “smooth route” to the market via Yggdrasil’s entire distribution network.

Thanks to the standardized interface, Jelly, along with all other YG Masters members, can source, build, and distribute their new products while also crucially accelerating and strengthening their global footprint as well as scaling revenue opportunities.

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Sharing A Common Vision

Commenting on becoming part of YG Masters, Jelly’s Marketing Lead, Victoria Newbolt, said that Yggdrasil is “selective” about the game developers it works with and that being invited to join the provider’s YG Masters program “is a testament to the up-and-coming talent within our business.”

Ms. Newbolt went on to say that they are delighted to be teaming up with Yggdrasil as Jelly and its new partner “share a common vision to raising the bar in terms of quality, variety, and entertainment in mobile gaming.”

Yggdrasil Head of Partner Programs Stuart McCarthy said that their YG Masters program powered by GATI has proved to be a great success, with content from their partners “being received extremely well all over the world.”

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Mr. McCarthy added that the addition of Jelly and its mobile-focused gaming content is something they are really excited about and are looking forward to working closely with the newest member of their YG Masters program and help it realize its business goals.

News about Jelly joining YG Masters emerge just days after the program welcomed another new member. Earlier this week, Sydney-based online slots maker ReelPlay announced its partnership with Yggdrasil that would see it join the YG Masters program in a bid to more easily realize its global business strategies.

The YG Masters program is part of Yggdrasil’s Publishing arm, which the provider launched earlier this year to help studio partners create their own custom, end-to-end iGaming service that is supported by Yggdrasil itself.

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