iSoftBet Lands LeoVegas.it Deal for Italian Expansion
Online casino supplier iSoftBet has secured greater exposure of its content in the Italian market through a recent deal with LeoVegas.it.
LeoVegas’ Italian operation can thus gain access to iSoftBet’s library of gaming titles, including its newest release – The Golden City, as well as hit slots Merlin’s Magic Mirror and Vegas High Roller.
The Italian-facing operator will also be able to use iSoftBet’s host of marketing and real-time gamification tools, including the In-Game toolkit.
iSoftBet’s games library includes proprietary video slots, table games as well as branded titles. The company also manages the Game Aggregation Platform, which offers online casinos swift, one-time integration to content from more than 30 of the industry’s leading suppliers of desktop and mobile content.
iSoftBet is licensed and certified in the UK, Alderney, Belgium, Italy, Spain, Portugal, and Romania, among others, to provide its products and services in a number of regulated territories.
Of their partnership with LeoVegas’ Italy-facing operation, Michael Probert, Chief Commercial Officer at iSoftBet, said that with LeoVegas being one of the industry’s big players, they are delighted to partner with them in the Italian online gambling market.
Mr. Probert added that it is an exciting time for iSoftBet as the company is always looking to expand its regulated market presence and that they are looking forward to cementing themselves and their content in the Italian market together with their new partner.
Looking Forward to a Successful Partnership
LeoVegas.it Operations Manager Paola Maia commented that they are very eager to offer iSoftBet games to their Italian customers as the supplier has built a reputation for developing “highly exciting and immersive content.”
Ms. Maia also praised the software provider’s In-Game gamification toolkit for its innovative and highly impressive collection of features, and added that LeoVegas’ Italian team is looking forward to a “long and successful partnership.”
Aside from boosting its Italian operation, LeoVegas has also been able to expand its regulated presence across new markets over the past few months. The major mobile-focused online gambling operator entered earlier this year the newly reorganized Swedish market.
In July, LeoVegas also announced that it was granted a license to operate in Spain. The company launched its Spain-facing online casino operation shortly after it was granted a permit from local regulators to service Spanish gambling customers.
As for iSoftBet, its content was certified in Sweden, so it, too, was able to tap into the newly opened regulated space. The company was also given the nod to enter another newly reorganized market this past year.
In June, the content supplier announced that it was gearing up preparations to launch its products in Switzerland. The country’s first online casinos under its new regulatory regime went live in July, and iSoftBet was among the first casino software providers to be able to enter that new market.
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The post iSoftBet Lands LeoVegas.it Deal for Italian Expansion appeared first on Casino News Daily.
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