Inspired Expands US Foothold with 888, bet365 Deals
Online gambling content provider Inspired Entertainment Inc. this week announced that a selection of its Virtual Sports titles has gone live in New Jersey with major gambling operator bet365.
Bet365 is the first operator to have launched Inspired’s Virtual Sports content within a sports betting environment, Inspired said in a press release on its official website.
A number of New Jersey-licensed operators have added Inspired’s Virtual Sports via wallet integration since 2018 when the provider first debuted its content in the Garden State. Inspired noted that the bet365 integration represented a change to a “more traditional integration to augment the expansion of live sports betting” and a key development in the way the company distributes its offering.
Popular Inspired titles such as V-Play Soccer, Football, Stock Car Racing, and Horse Racing are now available on bet365’s New Jersey website. The gambling operator entered the New Jersey sports betting market in the summer of 2019 after a previously penned partnership with Hard Rock Hotel & Casino Atlantic City.
And as part of its content supply deal with Inspired, bet365 customers are set to be delivered Virtual Sports content every day of the week with coverage including more than 4,800 events per day. The launch of multiple channels of Inspired’s Football product follow the successful roll-out of V-Play Football on bet365’s global website.
In a separate announcement, Inspired revealed that it has also penned a content supply deal with online gambling group 888 Holdings. Under the terms of the agreement, 888’s online casino brand 888casino will launch a selection of Inspired-developed casino content.
888casino will gain access to interactive games, virtual games, sports, lottery products, and online casino games, including hit titles Centurion FreeSpins, Super Hot Fruits, and Book of the Irish.
News about the recent partnership between 888casino and Inspired arrive shortly after the gambling operator debuted its new Orbit platform. Following the launch of the platform, the operator has been looking to team up with some of the industry’s leading content providers and boost its offering.
Commenting on their deal with Inspired, 888 SVP of B2C Guy Cohen said that the provider is an “industry-leading authority in multiple regulated markets and adds considerable value to 888casino players around the world.”
Inspired VP of Interactive Games Claire Osbourne added that they are delighted to be launching their titles across 888casino and that while their games are already extremely popular in Europe, the deal with 888 will help them build their North American presence as growth in North America is “a key priority for Inspired and working with 888 in New Jersey and beyond” is a major step towards their goal.
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