Greentube Integrates Casino Content onto Iforium’s Gameflex Aggregator

Iforium has boosted the online casino content featured on its aggregation platform through the recent addition of titles by major iGaming provider Greentube, a division of NOVOMATIC Interactive.

Under the terms of a recently penned agreement between the two major gambling industry product and service providers, Greentube will be able to deliver its content through Iforium’s Gameflex aggregation platform to a wide number of online gambling operators.

Iforium manages one of the largest online casino content aggregators. At present, the platform includes more than 9,000 titles from well over 100 of the industry’s largest providers. All products featured onto the aggregator are available via a single API integration.

The recently penned deal between Iforium and Greentube offers the former’s global operator customer network access to the latter’s diverse content portfolio, which includes video slots, different versions of some of the industry’s most popular table games, AWP reloaded slots, server-based gaming, video bingo, and social casino titles, among others.

As a result from the recent integration, Iforium’s Gameflex content aggregator now features Greentube’s hit titles Book of Ra deluxe, Lord of the Ocean, and the Reel King series, among many others.

Iforium was founded in 2006. Based in the Isle of Man, the company focuses on the development of “next generation” solutions for the global online gambling industry. The provider is licensed and certified to offer its products in a number of countries and by a number of regulators, including the UK Gambling Commission and Romania’s National Gambling Office (ONJN).

Expansion Effort

Most recently, Iforium was able to enter the lucrative US and Latin American markets through deals with Tier 1 gambling operators. In the US, the company secured its entry in New Jersey where it received a license from the state Division of Gaming Enforcement this past July.

In September, Iforium penned a deal with Spanish gambling giant Codere to provide its products to the operator’s players in Mexico.

The recent agreement with Greentube was the latest milestone reached by Iforium in a very successful year for its growth and expansion in new markets. Of their deal with the major content developer and supplier, Iforium CEO Phil Parry said that it was a “testament to our success” as they have been “piling up the wins in record-breaking fashion, with industry awards, new markets, and a vast array of tier one content and operator integrations.”

Greentube Head of Sales Daniel Lechner added that they are very excited about partnering with one of “the industry’s leading aggregators” and that Iforium “leads the way in single integration casino aggregation.”

Greentube itself has had a busy year in terms of expansion into new markets. The company entered the Swiss and Danish gambling markets in recent weeks and also expanded its presence in Italy, where its content has been available for quite a while now.

Source: Iforium pens Greentube content integration deal

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