Greentube Grows Portuguese Footprint with Estoril Sol Launch
Greentube, the major online casino content supplier part of the NOVOMATIC Interactive group, is bound for Portuguese expansion with its latest B2B partnership.
The company announced today that it has launched its online slots portfolio with Estoril Sol Digital, the online gaming platform of Portuguese casino operator Estoril Sol.
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The move has strengthened Greentube’s footprint in the regulated Portuguese iGaming market.
Estoril Sol’s digital operation has initially integrated Greentube’s 30 best performing games in the Portuguese iGaming space, including hit titles like Book of Ra deluxe, Lucky Lady’s Charm deluxe, Sizzling Hot deluxe, and Lord of the Ocean.
More globally popular NOVOMATIC games that have proved popular with players and land-based casinos and have been artfully adapted by Greentube for the online gaming market are expected to be added to Estoril Sol Digital’s roster of offering in the coming weeks and months.
The Portuguese casino operator will also soon add a host of Greentube’s innovative interactive content, it became known.
The launch of Greentube content with Estoril Sol is part of Greentube’s existing partnership with Belgian iGaming provider Gaming1, which powers the Portuguese operator’s online casino business.
Estoril Sol’s digital gambling brand, ESC Online, was the first operation to obtain a license from Portugal’s gambling regulator SRIJ following the reorganization of the local market. ESC Online was launched in 2016 and has maintained a leadership position in the Portuguese space since then.
ESC Online’s parent company is one of Portugal’s largest operators of land-based casinos.
Another Significant Step
Commenting on their partnership with Estoril Sol, Greentube CGO and CFO Michael Bauer said that the alliance with such a “distinguished operator in the Portuguese market” marks another significant step in his company’s expansion strategy and adds another reputable brand to their local client network.
Mr. Bauer went on to say that thanks to the popularity of their top performing games across Portugal’s land-based casinos, they have rapidly built a vast player base in the online sector, “which is shaping up to be a pillar of our European business.”
Estoril Sol Digital CEO Rui Magalhães praised Greentube for its “unique blend of both classic and innovative titles” that capture “a range of customer segments from traditional slot fans to modern players” and noted that the provider’s portfolio is the perfect match for their online gaming platform.
The executive added that as an operator that has a strong land-based casino heritage, Greentube’s collection of retail favorites will make for an “important addition to our online offering as we look to accelerate growth of our digital brand and offer our customers a premium interactive experience.”
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