Greentube Grows Colombian Presence with Rush Street Interactive Deal
Online gambling content supplier Greentube has landed another important deal that would enable it to further expand in Colombia’s regulated market and across Latin America, as a whole. Greentube is part of the interactive business of Austrian gambling group NOVOMATIC.
The company announced today that under a recently penned agreement with Rush Street Interactive, a selection of its gaming content will go live with the Colombian operation of the US online gambling operator.
Rush Street Interactive is the online gambling arm of US casino group Rush Street Gaming. In its homeland, Rush Street Interactive operates gambling websites in New Jersey and Pennsylvania. The company ventured into the regulated Colombian market last spring.
Rush Street was able to enter Colombia after obtaining a license by the local regulator, Coljuegos. The company launched in May 2018 its RushBet.co website to tap into the newly regulated Colombian market. Rush Street thus became the first US operator to go live with a regulated website in Latin America.
Over the past year, Rush Street has extended RushBet’s offering through the constant addition of new content. Most recently, the company secured a games supply deal with Greentube. The agreement between the operator and the content supplier will help them both cement their presence in the Colombian gaming market, which will in turn serve as a springboard for further expansion the lucrative Latin American region.
Terms of the Deal
Under the terms of the deal between Rush Street and Greentube, the operator and its Colombian operation will gain access to a selection of Greentube’s most popular titles, including classic casino games that have been adapted for the desktop and mobile channels such as Sizzling Hot and Lucky Lady’s Charm, as well as other popular games such as Royal Crown Blackjack and Royal Crown Roulette.
Commenting on the addition of Greentube games to their existing offering, Rush Street Interactive Colombia’s General Manager, Omar Calvo, said that the provider’s “large portfolio has proven to be a favorite with diverse audiences and we expect our players at RushBet.co are goint to love these new additions.”
Greentube Head of Sales Daniel Lechner added that RushBet.co “is a great name to add to our operator network” and that their partnership with the brand will help them grow further in Colombia.
Greentube made its debut into the Colombian online gaming market earlier this year through a content supply deal with locally licensed operator Wplay.co. Of that agreement, the company said that Colombia was “the first market we have targeted in the Americas”, and that they already knew their content was popular in the local land-based market and hoped to “replicate that success online.” Wplay was the first operation to receive a license by Coljuegos under Colombia’s new gambling regulatory regime.
Earlier this month, Greentube announced that it has clinched a deal with Evolution Gaming to gain access to the Live Casino supplier’s products and launch them across its Admiral Casino brand in the UK and Star Vegas brand in the Spanish and Italian markets.
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The post Greentube Grows Colombian Presence with Rush Street Interactive Deal appeared first on Casino News Daily.
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