Greentube Content to Become Available on Playtech Games Marketplace
Online casino content supplier Greentube, the Interactive division of gambling group NOVOMATIC, has added Playtech to its list of high-profile partners.
Under the terms of a recently signed distribution deal between the two companies, Greentube wil be able to launch a selection of its best performing iGaming content with Playtech, a leader in the provision of software for the global gambling industry.
NOVOMATIC’s famed classic casino titles, which Greentube has skillfully adapted for online channels, will be part of the content that will soon go live through Playtech’s casino games aggregator. These include Book of Ra deluxe and Lucky Lady’s Charm deluxe, among others.
The integration will also include brand new content from Greentube’s studio and developer partners. Playtech’s clients will thus gain access to modern-time smash hits such as Diamond Link – Mighty Elephant and Cash Connection – Charming Lady.
The two companies see their partnership as an opportunity for them both to boost their global success, while diversifying the range of titles available on the Playtech platform as well as making Greentube’s games available across new markets and enhancing their presence in existing markets.
Greentube’s titles will initially be rolled out across Poland, Spain, and the UK. This would further strengthen the content supplier’s foothold across Europe. The games will also be made available in Mexico, a lucrative market that experts believe could become a true online gaming powerhouse in the Latin American region.
Deal Creates Significant Advantages
Commenting on their partnership with Playtech, Greentube Chief Games Officer Michael Bauer said that this creates significant advantages for both companies. On the one hand, Playtech’s clients will get access to player-favorite titles “that have proven to deliver strong results”, Mr. Bauer said.
On the other hand, the content delivery deal will accelerate further Greentube’s reach into key strategic markets.
Mr. Bauer also pointed out that “this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth.”
Playtech Chief Operating Officer Shimon Akad commented that they are “very proud” to have Greentube’s library of both classic casino titles and modern interactive content available through their Games Marketplace.
Mr. Akad went on that Greentube’s games will be “a valuable addition to our portfolio” as they will provide their partners with titles that appeal to all groups of players “ranging from traditional land-based players to new online slot fans.”
The Playtech official also pointed out that their partnership is a great example of their commitment to teaming up with the right suppliers to deliver great content to new and growing markets and that their “scale and distribution is a powerful offering for potential partners.”
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