Golden Nugget Inks Sports Betting Technology Deal with Scientific Games
Casino operator Golden Nugget has extended its existing partnership with major gambling software provider Scientific Games in a four-year multi-state, multi-product, and multi-channel agreement.
Under the newly signed deal, Scientific Games will provide the casino operator with its solutions across a number of states through 2024 with the option for the partnership to be expanded further.
Golden Nugget is set to utilize Scientific Games’ OpenGaming offering in New Jersey and Pennsylvania and in other states that may legalize online gaming in the near future. The casino operator will thus benefit from its partner’s Open Gaming System content aggregator, portal, and player account management solution.
In addition, Golden Nugget has also chosen to harness Scientific Games’ full OpenSports sports betting product suite and managed trading services from Don Best Sports. The casino operator will first deploy OpenSports in New Jersey where it gears up preparations to roll out a betting app.
Additional states will be included in Golden Nugget’s expansion plans as sports betting becomes legal in more states around the country. The deal between the operator and Scientific Games also includes an option for the implementation of the OpenSports solution in retail locations in multiple states, including Nevada, New Jersey, and Mississippi.
“A Cornerstone of Our Sports Betting and iGaming Strategy”
Of their extended deal with Scientific Games, Golden Nugget SVP and General Manager for Online Gaming Thomas Winter said that they have a long history with the major industry provider and that “their technology is a cornerstone of our sports betting and iGaming strategy.”
Jordan Levin, Group Chief Executive of SG Digital, Scientific Games’ online gambling arm, said that Golden Nugget “has a wide player base across the US, having pioneered the iGaming space in New Jersey from its earliest days, and we’re excited to power their sports betting and iGaming presence, providing a seamless and reliable end-to-end betting experience.”
Scientific Games’ expanded partnership with Golden Nugget was the latest of several major sports betting solutions supply deals announced by the provider in recent weeks.
After media reports, Scientific Games confirmed earlier this month that it has extended its existing partnership with Irish gambling operator Flutter Entertainment to cover online and mobile sports betting and online casino-style gambling offering with Flutter-owned sports betting operation FanDuel in the US.
Scientific Games’ betting platform has been powering the sports betting operations of Flutter brands in Europe for more than a decade.
It was this month again when it emerged that Scientific Games will also power the sports betting expansion campaign of British bookmaker Betfred in Pennsylvania. The operator will utilize the OpenSports platform to launch both retail and digital sports betting offering in the Keystone State.
The partnership between Betfred and Scientific Games will first see the operator launch a retail sportsbook at Wind Creek Casino in Bethlehem, Pennsylvania. A betting app is then expected to be rolled out ahead of the 2020-21 NFL season.
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