GAN Announces Michigan Online Casino Market Entry
Provider of online gambling software GAN today announced that it is set enter another state as part of its strategy to grow its regulated presence across the United States.
The European company said today that under a recently signed partnership with the Sault Tribe Chippewa Indians and following the legalization of online casino-style gaming and online sports betting in Michigan, its technology would power the tribe’s online gambling effort.
The Sault Tribe of Chippewa Indians is a federally recognized Native American tribe that is based in Michigan’s Upper Peninsula. The tribe’s gaming division – Kewadin Casinos – manages five casinos in the state.
Late last year, Michigan Governor Gretchen Whitmer signed into law a package of bills that authorized sports betting at retail locations as well as digital wagering and casino-style gaming. The legislation permitted the aforementioned activities to be conducted by the state’s three commercial casinos as well as its tribal gambling venues.
Michigan’s first retail sportsbooks opened doors at the state’s three commercial casinos in downtown Detroit earlier this month. However, per a Gov. Whitmer order issued just a few days after the commencement of legal sports betting, the gambling venues had to close to help contain the spread of the coronavirus, the highly contagious virus that has turned the world upside down, affecting every contour of society and global economy.
GAN Ventures Into Michigan
Online sports betting and digital casino gaming was not expected to kick off in Michigan before 2021 as the state Gaming Control Board is yet to draft the rules regulating the online sector. It is to be seen whether the unprecedented situation created by Covid-19 will speed up or further delay the process.
Nevertheless, GAN seems confident in the potential of the Michigan iGaming market. The company said today that it will be providing its technology platform as well as certain operational services to the Sault Tribe of Chippewa Indians in partnership a major US casino operator that GAN has already been working with. The casino operator has requested anonymity pending regulatory approvals.
Commenting on their Michigan entry, GAN Chief Commercial Officer Jeff Berman said that the state “has long represented an attractive market” and that the company’s “technical expertise and ‘day one’ experience in multiple US Internet gaming markets will enable the Sault Tribe to capture their share of the online opportunity.”
Mr. Berman added that they are looking forward to bringing real money online gambling to Michigan and that their entry into a new market remains “at the core of our mission, strategy and purpose in the United States.”
Kewadin Gaming Authority CEO Allen Kerridge said that they are “excited to take this important step with GAN and our mutual partner to bring both retail sports to our consumers at our five casino locations in short course in addition to Internet gaming casino on day-one when first allowed by the State of Michigan.”
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