Evolution Lands BetMGM Live Casino Supply Deal
Live Casino specialist Evolution Gaming has inked another major US deal as it looks to expand its footprint in the fast-growing market.
The company announced that it has teamed up with BetMGM to provide the online gambling operator with access to its live table games and a growing range of game show-style titles.
BetMGM is the product of a joint venture formed between GVC Holdings and Las Vegas casino operator MGM Resorts International in 2018. The brand offers digital sports betting and casino experience in several states where the practices are available.
Under the terms of the recent agreement between BetMGM and Evolution, the iGaming operation and its sister brands Borgata Online and PartyCasino will gain access to the Live Casino supplier’s live table games and game show-style products from Evolution’s Live Casino studio in New Jersey.
The partnership will then extend BetMGM’s Live Casino offering in the Garden State with titles from supplier Ezugi, which was acquired by Evolution in January 2019.
Following the launch in New Jersey, BetMGM will work together with Evolution to roll out the provider’s content in Pennsylvania and Michigan. The Live Casino expert plans to launch new studios namely in these two states. The Pennsylvania studio is expected to be opened by the end of the year, while the Michigan is slated for 2021 opening.
A Perfect Fit
Of their partnership with Evolution, BetMGM Vice President of Gaming Matthew Sunderland said that the brand has been created with the very clear objective to “lead sports betting and online gaming” in the US and that as “the undisputed leader and innovator in Live Casino services for digital gaming, Evolution is the perfect fit for us.”
Mr. Sunderland went on that Evolution offers everything BetMGM needs to enable its brands to go live with “an extremely rich, world-class online live gaming experience” across regulated US territories and that the Live Casino supplier’s new state launches roadmap “is very much in accord with our own alongside building on our current leadership in gaming in New Jersey.”
Evolution’s partnership with BetMGM represents an extension of the company’s existing collaboration with GVC Holdings and its Europe-facing brands.
Commenting on their partnership with BetMGM, Evolution Gaming Malta CEO Johan Nordstrom said that they are honored to have been picked by BetMGM to collaborate in the fast-growing US live casino market.
News about Evolution’s partnership with BetMGM emerge shortly after the provider announced that it has teamed up with PointsBet, an Australian online sports betting operator looking to capitalize on the growing US digital betting and gaming market.
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