EveryMatrix Shuts White Label Casino, Betting Operations in Denmark
Provider of solutions for the iGaming industry EveryMatrix has announced that it is pulling its white label casino and betting arm from Denmark as part of a revamped corporate strategy that aims to strengthen the company’s position as a leader in the B2B space.
News about the withdrawal of EveryMatrix’s B2C brands from the Danish market arrive just a couple of months after the company’s white label arm closed shop in the UK.
In a statement on its official website, EveryMatrix said that it has decided to close the casinohouse.dk, 777.dk, victoriamilan.dk, and jetbull.dk white label brands, but will continue to provide “a fully certified and reliable platform and software solutions to Danish licensed operators.”
The message went on that while EveryMatrix “had a strong bond to its white label business” and that it had brought commercial success and ambitious operators on board, the company’s overall direction has been shifting in the last several years “towards providing B2B specialised software solutions.”
EveryMatrix also noted that it is now fully committed to cementing itself as a market leader in the B2B space and intends to continue to “build and develop in that direction.”
While the company cited similar reasons for the withdrawal of its white label brands from the UK market earlier this year, it actually only announced the departure of those brands after its license was suspended by the UK Gambling Commission and the regulator launched a probe into its compliance activity which also included examining EveryMatrix’s customer interaction framework.
The company did not mention any regulatory troubles in Denmark in its message about the closure of its B2C brands in that market, but the move might have actually been prompted by such troubles.
Something’s Rotten in Denmark
While EveryMatrix is mum about any regulatory scolding from the Danish Gambling Authority, Spillemyndigheden, its Denmark-facing white label brands indicate that something might be wrong.
A pop-up message on the 777.dk website says that the team has taken “a little Christmas break” and tells players to “rejoice” because they are working on an even better gaming experience. Players with existing accounts are also instructed to withdraw their money from their accounts by 23:59 on December 12, which is a bit odd and suggests that the site is set to undergo much more significant changes than enhancing its experience.
Casinohouse.dk has posted a message that it is temporarily closed because the EveryMatrix license it has used to operate in Denmark “has been suspended by Spillemyndigheden” due to failure to meet certain requirements.
The message reads further that Casinohouse.dk has already reached an agreement with a Spillemyndigheden license holder that is compliant with Danish gambling rules and regulations.
The Jetbull.dk website appears to be operating as normal. Earlier this year, EveryMatrix sold the Jetbull brand to Swedish gambling company and long-time client of the gambling provider AMGO iGaming AB in a €2 million deal.
More information about EveryMatrix’s departure from Denmark’s B2C space is likely to emerge in the days and weeks to come, but it seems that the brands that have operated under its license are looking for new partners to continue to service Danish players.
News about EveryMatrix possible regulatory troubles in Denmark surface just days after the Danish Gambling Authority ordered online gambling operator 888 to strengthen its anti-money laundering procedures.
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